McQueen’s clip proves to us through MetteNarrative's moves that is it possible. This desire to fuse luxury with normcore aesthetics raises the question as to whether they can produce comfortable everyday footwear. In recent years we have seen high fashion brands such as Gucci and Louis Vuitton up their game by designing sneakers that appeal to the younger generation.
It also comes in a range of seasonal colorways that reflect the menswear and womenswear ready-to-wear collections.
It’s available in all white or in white with a contrast black leather counter heel, and each version is finished with the iconic three-dimensional seal. The new iteration features lace-ups, a metal-free white upper part, and the signature exaggerated sole in rubber. The advertising clip for the sneakers features the renowned multi-talented dancer, songwriter, and singer MetteNarrative in a corset dress, with asymmetric drape skirts in both black and tea rose satin, and a pair of Alexander McQueen Sprint Runners.Ī contemporary take on a classic running sneaker, the Sprint Runner was first seen at the Alexander McQueen Spring/Summer 2022 runway in London. Sarah Burton commissioned this montage, the second of three films dedicated to accessories produced by the brand.
The film is a study of female empowerment in which attire and movement are used as a form of expression. Alexander McQueen partnered with award-winning director and visual artist Sophie Muller to create a new fashion film starring the new Sprint Runner Sneaker.